Santiago Roel Santos, founder of Inversion Capital, is pioneering a new approach to cryptocurrency adoption with the launch of Inversion, a Layer 1 blockchain built on the Avalanche network. Inversion aims to revolutionize how businesses interact with blockchain by acquiring traditional companies and integrating them directly into the blockchain. Santos envisions this strategy as creating a "Berkshire on-chain," transforming these businesses by leveraging blockchain to improve operations, increase margins, and expand the real-world use of crypto.

Instead of focusing on technical specifications, Inversion differentiates itself by tackling the go-to-market problem that has hindered broader crypto adoption. By acquiring businesses with established distribution networks and user bases, Inversion plans to introduce blockchain solutions seamlessly, offering services like mobile, banking, and internet connectivity with stablecoin integration. This approach ensures that end-users benefit from crypto infrastructure without needing to understand the underlying technology.

Avalanche was selected for its ability to tailor the chain for specific use cases, offering permissions, privacy, EVM compatibility, and native interoperability. These features enable Inversion to customize its blockchain to meet the unique needs of each acquired business. Santos aims to create an on-chain economy that attracts millions of new users by making crypto an invisible but essential part of their daily services. Inversion is not passively waiting for adoption but actively building the infrastructure to make it happen.