BNB Chain officially launched Round 3 of its Permanent Liquidity Program On March 24, 2025, committing an impressive $100 million to incentivize the listing of BNB Chain-native tokens on centralized exchanges (CEXs). This initiative aims to improve liquidity and strengthen long-term value within the BNB ecosystem, which has been gaining traction across various sectors, including DeFi, AI, gaming, and memecoins.

What is BNB Permanent Liquidity Program?

The BNB Permanent Liquidity Program is created to support projects that are native to the BNB Chain by providing liquidity incentives for their listings on top-tier CEXs. Following community feedback and the success of previous rounds, this program aims to encourage a wider range of tokens both new and existing to achieve significant market presence. 
The main goal of this initiative is to boost liquidity for BNB Chain-native tokens by rewarding projects that successfully list on major exchanges. By doing so, BNB Chain seeks to solidify its ecosystem's foundation and promote sustainable growth for its projects. The program also aims to attract high-quality assets and ensure that the BNB ecosystem remains competitive in the rapidly evolving crypto landscape.

Rounds 1 and 2

The Permanent Liquidity Program has seen two successful rounds before this latest launch:

1. Round 1: Launched with a focus on supporting top meme coins, this round allocated $2.2 million in permanent liquidity rewards.

2. Round 2: Opened up eligibility to all sectors, doubling the reward pool to $4.4 million. This round aimed to elevate native assets on the BNB Chain by rewarding standout projects across various categories.

The success of these rounds laid the groundwork for Round 3, which significantly expanded the program's scope.

Round 3

Round 3 of the Permanent Liquidity Program introduces a structured rewards system based on the tiered listing of tokens on various exchanges:

1. Tier 1: Includes top exchanges like Binance, Coinbase, and Upbit, with rewards of up to $500,000 per listing.

2. Tier 2: Covers exchanges like Kraken, Bybit, and OKX, offering rewards of up to $250,000.

3. Tier 3: Encompasses platforms such as Bitget, MEXC, Gate.io, KuCoin, and Crypto.com, with rewards set at $10,000 per exchange, capped at $50,000.

Projects can claim multiple rewards within these tiers, with a maximum total cap of $800,000 in liquidity support.

Eligibility Criteria for Participation

To participate in Round 3 of the program, projects must meet the following eligibility criteria:

1. Tokens must be 100% native to the BNB Chain.
2. Tokens should be listed after the announcement of this campaign.
3. The token must be live for at least 48 hours before claiming rewards.
4. Market capitalization must be at least $5 million.
5. There should be a minimum of 10,000 token holders with holdings of at least $100 each.
6. On-chain trading volume must average at least $1 million over seven days.
7. The top 10 external wallets must hold at least 10% of the total supply (excluding CEX wallets)
8. Tokens must be verified on BscScan or undergo an audit.

Distribution and Structure

The liquidity provided through this program can be either single-sided or dual-sided.  In a dual-sided structure, liquidity will consist of 50% BNB and 50% project tokens, purchased directly from the market. This ensures that liquidity remains permanent within the ecosystem. Liquidity support will be distributed within five days following the public announcement of winners. Additionally, there is a fraud reporting mechanism in place that offers a $10,000 bounty for any verified reports of fraudulent activities.

How to Participate

Projects interested in participating in Round 3 should follow these steps:

1. Ensure that your token meets all eligibility criteria outlined above.

2. List your token on one or more of the specified CEXs within the designated time frame.

3. Once your token is live for at least 48 hours post-listing, you can claim your rewards based on your exchange tier.

Monitor announcements from BNB Chain regarding winners and liquidity support allocations.