ProShares has launched the IQMM ETF, a game-changer designed specifically for stablecoin reserves under the GENIUS Act. This innovative product bridges traditional finance and crypto, offering unmatched liquidity and compliance for institutional players.

Groundbreaking Launch

On February 19, 2026, ProShares introduced the ProShares GENIUS Money Market ETF (ticker: IQMM), marking it as the pioneering money market ETF tailored for stablecoin issuers. Trading began swiftly, with the fund amassing over 175 million shares in volume by February 19 and a market price hovering around $100.04.​ The timing couldn't be more perfect. The GENIUS Act enforces strict 1:1 reserve requirements for stablecoins using safe, liquid assets like short-term U.S. Treasuries. IQMM steps in as a compliant powerhouse, investing solely in these government securities to ensure principal preservation and daily liquidity.​

What sets IQMM apart? 

It offers intraday trading, T+0 (same-day) settlement, weekly income distributions, and dual NAV options-features that let big institutions shuffle massive cash positions without market hiccups. At a net expense ratio of 0.15%, it's cost-competitive, delivering higher yield potential than many bank accounts while keeping things transparent and ETF-convenient.

Bridging TradFi and Crypto Worlds

Stablecoins like USDT and USDC already hold over $150 billion in U.S. Treasuries as reserves, but regulatory hurdles have kept capital locked in banks. Enter IQMM: the first ETF greenlit for this role, potentially unlocking a $500 billion shift from bank deposits to stablecoins by 2028, per Standard Chartered projections. Bloomberg notes Wall Street's ETF giants are now muscling into the "digital dollar" market, with ProShares leading the charge to make crypto reserves more efficient and regulated.

For stablecoin issuers, this means seamless 1:1 backing with daily redemption support, no more opaque banking middlemen. Retail investors get a slice too-think steady weekly payouts on idle cash, outpacing traditional savings amid today's rate environment. As the stablecoin market eyes $2-4 trillion by 2030, IQMM positions ProShares at the epicenter of this capital flow.

Why This Launch Matters Now

With President Trump's pro-crypto stance post-2024 reelection and the GENIUS Act's clarity, institutional adoption is accelerating. ProShares, managing over $95 billion in assets, brings its leveraged ETF expertise to conservative cash plays, signaling broader TradFi embrace of digital assets.​ Critics might worry about market risks, but IQMM's Treasury focus and ETF structure minimize them, shares aren't FDIC-insured, but NAV stability is the name of the game. Early projections suggest it could capture significant stablecoin treasury flows, boosting liquidity across crypto and beyond.

The Road Ahead

IQMM isn't just for crypto whales; financial advisors and high-net-worth folks can use it for superior cash parking with liquidity perks. Whether you're in blockchain, treasury management, or just chasing better yields, IQMM embodies finance's future: regulated, efficient, and unstoppable.​